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It’s fairly logical that completely different generations have completely different purchasing habits, both online and offline. However, there are some interesting traits distinctive to each technology and their spending patterns online. This is promising news for manufacturers which may be able to make the transfer into the Malaysian eCommerce space and seize growth from this rapidly increasing market. Of the whole web users within the country, two-thirds made a buy order online. Malaysians spent a total of US$8.17 billion in 2021, which was up US$2.4 billion 12 months on year.

Around 60% of individuals between the ages of 25 and forty one have already made a purchase on social media. Gen X online consumers are nonetheless probably the most relevant buyer group in terms of the ecommerce sector. They make regular online purchases and have the very best common yearly expenditure (almost $70,000) of any generation.

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